While expensive, this wide format allows them to sell their image and recruit followers.
Religion and advertising are they compatible? We must believe so. In Cameroon, some pastors say churches Wake decided to take their game by focusing on marketing religion. After the display format for announcing small evangelistic campaigns, they invest more each day urban public space as displayed on large panels. Either to announce events, but to convey a message and, beyond, to sell their image.
messages bushy
messages, often long and bushy, are indicative of the goal. Excerpts: "May God grant wisdom to the divine president and all administrative authorities in Cameroon in the name of Jesus Christ," "The nation of Cameroon is the private property of Jesus Christ," "The Lord of hosts bless Police and the Armed Forces Cameroon, all body and keeping the peace and prosperity with them! "(Sic). The first text is a panel located at a place called Texaco Yaoundé Elig-Edzo and the second is visible at the roundabout Nlongkak and the third at the entrance to the Ecole Nationale Supérieure Polytechnique de Melen. All are signed by the "Reverend Doctor" Dieunedort Kamdem. A young man's eloquence safe, which, following a quarrel, he left the church Full Gospel to launch his own, six months ago: Faith Ministries International suitable or The Cathedral of Faith. The large panel
Melen which carries written in white, yellow and orange on a green background, is timely, when where Cameroon celebrates 50 years of his army. Dieunedort Kamdem appears dressed in a lattice. He holds a Bible in his left hand and smiles readily. In one corner, two phone numbers are listed, and provide access to the secretariat of the pastor-star.
Expensive
Dieunedort Kamdem, which already owns the television channel TV Kanode, do not skimp on the means to communicate. Since May 2010, he has displayed a total of 12 large panels on 4m2 3m2, located in areas of high concentration of people over a period ranging from three to six months. A panel drawn color on paper costs about 150 vinyl 000Fcfa in terms of production, reveals Hervé Fokou, the charge of communication and marketing Golgoth'art, building design that has made these large panels. It takes more monthly lease of about 90 000Fcfa per panel for display, according to advertisers.
Profitable investment
This investment is far from being vain. "Despite the high cost, large panels to people. The proof for six months I started to communicate, I switched from 50 to 2,000 Christians, "Pastor satisfied Dieunedort Kamdem, who is willing to explore all channels of communication exist to pass his message. And if he further magnify these large panels, sometimes overshadowing the message is that he has good reason: "If I could shoot and Jesus put it there, I would. But since I can not and that God dwells in me, I put my picture on the panel. " He added: "Like it or not, we follow a man who has a vision, not the contrary."
History
Hervé Fokou tells Angela Acha Morfow Cameroon is the first pastor to have ventured in this marketing channel to advertise a religious evangelistic campaign in 2008. The following year, it was the turn of Raoul Waffo, a Cameroonian pastor living in Côte d'Ivoire, to return to his country in wishing his compatriots a "good and holy year" on a large sign. Dieunedort Kamdem entered the dance and then never left the scene.
"God is a product that is sold"
Gerard Paul Onji'i Essono, advertising and associate teacher at the School of Science and Technology says that what sells the most, c ' is religion: "Christ himself has advertised its current religious through miracles. This is direct marketing and it dates from Methuselah. Churches, synagogues, mosques are places that have preached God, and God is a product that sells naturally to men, or nearly everyone is in search of hello. "
Stephanie Dongmo
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